Cheltenham betting offers: who has the best promo for 2020?

Last Updated 3 weeks ago | Commercial content | 18+

Nothing comes close to the Cheltenham Festival for excitement and betting on the action is what makes it even more special to all of us. When it comes to this festival bookies are falling over themselves to offer better and better Cheltenham promotions for us every year, but which bookmakers have the best Cheltenham specials offer on the market? Here we will take a look at seven of the firms trying to gain a foothold in what is one of the most competitive markets around anywhere in the betting world.

If you haven’t experienced betting at Cheltenham before then you are in for a real thrill. There are countless Cheltenham free bets and promotions out there come festival time for us to take advantage of so let’s see who is offering the best deals.

Cheltenham Festival 2020: have a look on our selected offers

When the Festival comes back around, we will post all offers selected by our team. Meanwhile you can check the previous offers to get an idea of what you’ve missed. Please note that the following bonuses are not available anymore and they refer to last year.

BookmakerWelcome BonusButton

Free £10 bet if your bet loses we’ll refund you up to £10 in cash Claim the offer

£25 free bet new customers only Claim the offer

Best odds guaranteed Claim the offer

Up to £50 free bet with every winner at 3/1 or more Claim the offer

Unibet Logo

Place A £10 Ante-Post Bet On Cheltenham And Get A £10 Free Bet Each Day Of The Festival Claim the offer

Get up to £25 in free bets Claim the offer
Genting Bet

First bet insurance up to £40 free bet if first settled bet loses Claim the offer

Best odds guaranteed Claim the offer
Black type

Bet £10, get £10 Claim the offer


Place 5 bets on any race outside Cheltenham and get a £5 free bet. Claim the offer


Bet on horse racing. If your horse falls, get a free bet up to £10 Claim the offer

Matchbook Cheltenham offers

matchbook cheltenham offers

For those who aren’t aware of their work, Matchbook are a sports betting exchange community much like Betfair and more (see below).

Although they have a smaller market share than their main two rivals in this particular sphere they have begun to successfully tap into the important Cheltenham sign up offer market and that is music to our ears.

Matchbook’s main two Cheltenham offers in 2018 surrounded the commission free and bonus deals and both were well received. All exchanges have to charge commission in order to make profit as punters are essentially betting against each other, so this constitutes a genuinely free service.

For the last festival Matchbook went completely commission free for the whole meeting – that’s 28 championship races across four fantastic days of racing which is a very good offer indeed and it’s very much hoped that this returns.

Bear in mind that generally speaking you will get better odds on an exchange for a winner than you will with a fixed odds bookmaker, taking no commission off is a fine bonus and it’s hoped they repeat the trick this year.

Of course this offer is a plus but it won’t really make you any extra money, unlike their bonus scheme. On day 1 of the festival last time Matchbook offered a bonus on any winnings across all of the 7 Cheltenham races which is a great promo and one that is hoped returns in 2020.

Netbet Cheltenham offers

Given that Netbet started life back in 2001 as an internet only betting company and has maintained this principle, their offers are tailored only to those who bet online and often on the move and this is reflected in the type of Cheltenham offers they put out.

The firm is licensed in both Malta and the UK and can put out its deals all over Europe to a user base which is growing year on year and appears to be happy with the firm’s output.

In previous years Netbet’s Cheltenham promotions have been heavily focussed on odds boosts, such as Vautor at 7/1 instead of 4/6, Thistlecrack at 7/1 instead of 6/5 and Ruby Walsh to be top jockey at 5/1 rather than 3/10.  Punters love these boosts, especially when they’ve already taken a strong view on the market meaning this is a genuine bonus to them.

Odds boosts are the lifeblood of Cheltenham punters given that they already know who or what they wish to back, so being able to take 7/1 instead of 6/5 is simply massive, though always remember there will be a rollover requirement meaning you won’t be able to get hold of your winning straight away in this case.

The odds boost is not the only thing Netbet have promoted as a Cheltenham offer in the past though, with both existing and new customers able to grab a free bet on the football after placing a bet on any horse race at Cheltenham – a nice cross-sport bonus.

Boylesports Cheltenham offers 2020

When the Festival comes back around, we will post all Boylesports offers, special bets and promotion in this section. Please note that the following bonuses are not available anymore and they refer to last year.

BookmakerCheltenham special promotionsClaim the offer


Get up to £25 in Free bets Claim the offer

Money back If 2nd or 3rd to the SP FAV Claim the offer

Extra places Claim the offer

Best odds guaranteed on all UK & IRE horse races Claim the offer

Although a huge market share is held by Paddy Power, especially after their link-up with Betfair, Boylesports remains Ireland’s largest independent bookmaker and that comes through in their Cheltenham sign up offers.

Cheltenham free bets were offered to all punters at the last festival if their horse was second or third to the SP favourite which is quite an offer indeed.  As well as this, more free bets were given out if a horse you’d backed fell at either the first or last fence which added plenty of insurance for backers.

So many times you have waited in anticipation of a race only for your horse to fall at the very first opportunity, likewise we have seen horses like Annie Power look as though they are about to land a huge gamble only to fall at the last so this is a Cheltenham offer very much worth taking.

Their biggest Cheltenham offer last year was held back for the Gold Cup itself however when punters were offered the chance to take treble the odds on any horse in the big race.  This one was strictly a new customer deal but was a great way to get people involved in the festival for the first time.

As with all firms, these Cheltenham offers can change from time to time so watch out for the small print.  In the past the free bet for finishing second for example only worked if your horse was beaten by half a length or less, though the promo is still a strong one.

10Bet Cheltenham offers 2020

10Bet is a British firm which has been going since 2003 and is gradually making gains within the industry, especially at the big festivals such as this one.

To reflect this, they are attempting to make their Cheltenham free bets a stronger offering as each festival rolls along and for one thing we cannot argue with their bonus scheme.

At last year’s festival 10Bet put out a very strong Cheltenham sign up offer of varying cash amounts in bonuses.  These were based on a 100% matched deposit bonus which could be repeated up to 4 times meaning plenty of bonus money to bet with during the four great days.

Too often sign up bonuses are aimed to small players and while that is good for those who don’t want to jump in with both feet, some players prefer to go big and should be rewarded for doing so which is why this bonus is a good one.

Other more quirky Cheltenham special offers included a free bet whenever your horse was second to one ridden by Ruby Walsh or a free bet for mobile and app customers only.

Other bookmakers’ Cheltenham promotions

More and more betting firms are looking to get involved in this hectic festival market by putting out quality Cheltenham promotions for new customers, so it always pays to look around.

Make sure you compare the specials and odds offered by all of the firms across the whole market and only take the deal that is best for you.

Some firms may have bad bonuses in general but could be offering terrific deals come Cheltenham Festival time and that is when to take advantage of all the stiff competition.

Two more bookmakers and exchanges looking to get involved in this market are Genting and Blacktype and here we have a look at what may be on offer:

Genting Bet

For the sportsbook arm of Genting Casinos, forays into Cheltenham offers are pretty new but we should not dismiss them just yet.

During the 2018 festival Genting trialled a free bet on your first settled losing bet of the day, as long as your stake was of a certain amount.

Even if you back a winner first, you still qualify for the deal.  So, say you backed a horse to win at 4/1 and have made a profit but then your second bet loses, you will receive the stake back on your loser at up to a certain amount.  The first time you back a loser on the day your stake is returned as a free bet.

This is a pretty standard Cheltenham free bet and not one of the strongest promotions out there, but it is very much hoped they return to the fray in 2020 with some improved offers for racing punters.


New to the scene in 2016 promising proper odds and to never ban its customers when they are successful, Blacktype have not yet had time to build up the sort of customer base we’ve seen with the world’s biggest names.

Their new customer bonus offer has not always been the biggest, so if it’s a good sign up you want then this would not be the ideal place to come.

It’s hard to even pinpoint what specific Cheltenham offers Blacktype have been involved in though it is hoped they up their game for the 2020 festival.

They do at least offer best odds guaranteed on all horse races so you shouldn’t feel like you’ve missed out on the best price.

Cheltenham betting offers: who has the best promo for 2020?
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